@import url("https://fonts.googleapis.com/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@20,400,0,0");

/* Shared interface components for every Staedy hotel page. */

/* Site typeface */
html,
body,
button,
input,
select,
textarea {
  font-family: "Figtree", Arial, sans-serif;
}

/* Shared fluid type scale: responds to both viewport width and short screens. */
.display {
  font-size: clamp(48px, min(5.9vw, 9svh), 82px);
}

.section-title {
  font-size: clamp(38px, min(4.8vw, 7.8svh), 67px);
}

.lede {
  font-size: clamp(16px, 1.55vw, 20px);
}

h1,
h2,
h3,
blockquote {
  max-width: 100%;
  overflow-wrap: break-word;
  text-wrap: balance;
}

/* Responsive local photography */
.responsive-photo {
  position: absolute;
  inset: 0;
  display: block;
  width: 100%;
  height: 100%;
}

.responsive-photo > img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform .8s cubic-bezier(.2,.8,.2,1);
}

/* Preserve Figtree descenders and antialiasing outside the tight reveal line box. */
.word-mask {
  overflow: clip;
  overflow-clip-margin: .16em;
}

.media:hover > .responsive-photo > img {
  transform: scale(1.025);
}

.hero-main > .responsive-photo > img {
  object-position: 47% center;
}

/* The portrait source files must not set the desktop grid row height. */
.hero-stack,
.hero-stack .media {
  min-height: 0;
}

.hero-stack .media > img {
  position: absolute;
  inset: 0;
}

.example > .responsive-photo {
  z-index: -2;
}

.parallax-media > .responsive-photo > img,
.site-read > .responsive-photo > img {
  height: 108%;
  margin-top: -4%;
  transform: translate3d(0,var(--parallax-y,0px),0) scale(1.015);
  will-change: transform;
}

.parallax-media:hover > .responsive-photo > img {
  transform: translate3d(0,var(--parallax-y,0px),0) scale(1.035);
}

/* Eyebrow */
.eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  color: var(--muted);
  font-family: "Figtree", Arial, sans-serif;
  font-size: 12px;
  font-weight: 500;
  line-height: 1.25;
  letter-spacing: .015em;
}

.eyebrow::before {
  width: 7px;
  height: 7px;
  flex: 0 0 7px;
}

.mono {
  font-size: 11px;
  line-height: 1.4;
}

.nav-links a.active::after {
  right: 0;
}

/* The footer uses the same wordmark scale as the navigation. */
.footer-word {
  display: inline-flex;
  width: max-content;
  align-items: baseline;
  gap: 10px;
  font-size: 25px !important;
  font-weight: 500 !important;
  letter-spacing: -.055em !important;
  line-height: 1 !important;
}

.footer-word small {
  color: var(--muted);
  font-size: 9px;
  font-weight: 400;
  letter-spacing: .025em;
  line-height: 1;
}

/* Primary button and its compact navigation variant */
.button,
.nav-cta {
  --button-bg: var(--ink);
  --button-fg: var(--paper);
  --button-border: var(--ink);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  min-height: 46px;
  padding: 0 20px;
  border: 1px solid var(--button-border);
  border-radius: 999px;
  background: var(--button-bg);
  color: var(--button-fg);
  font-size: 14px;
  font-weight: 400;
  line-height: 1;
  white-space: nowrap;
  transition: transform .35s cubic-bezier(.22,1,.36,1),background .35s ease;
}

.nav-cta {
  min-height: 42px;
  padding-inline: 18px;
  font-size: 13px;
}

.button:hover,
.nav-cta:hover {
  transform: translateY(-2px);
  background: #262624;
}

.button .arrow,
.nav-cta .arrow {
  position: relative;
  display: inline-block;
  width: 18px;
  height: 18px;
  flex: 0 0 18px;
  overflow: visible;
  font-family: "Material Symbols Outlined";
  font-size: 18px;
  font-style: normal;
  font-weight: 400;
  font-feature-settings: "liga";
  line-height: 1;
  letter-spacing: normal;
  text-transform: none;
  white-space: nowrap;
  word-wrap: normal;
  -webkit-font-feature-settings: "liga";
  -webkit-font-smoothing: antialiased;
  transition: transform .35s cubic-bezier(.22,1,.36,1);
}

.button .arrow::before,
.nav-cta .arrow::before {
  content: "arrow_outward";
  display: block;
}

.button .arrow::after,
.nav-cta .arrow::after {
  content: "";
  display: none;
}

.button:hover .arrow,
.nav-cta:hover .arrow {
  transform: translate(3px,-3px);
}

.cta-action .button {
  --button-bg: var(--paper);
  --button-fg: var(--ink);
  --button-border: var(--paper);
}

.cta-action .button:hover {
  background: #fff;
}

/* Keep the final conversion card visually separate from the section above. */
.cta-section {
  padding-top: clamp(42px, 5vw, 72px);
}

.cta-card {
  gap: clamp(36px, 4vw, 56px);
}

/* Before-and-after proof: promise on the left, three concrete stages on the right. */
.measurement > .shell {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
  align-items: start;
  gap: clamp(42px, 7vw, 112px);
}

.measurement-head {
  display: block;
  margin: 0;
}

.measurement-head h2 {
  margin-top: 28px;
}

.measurement-head > .lede {
  max-width: 540px;
  margin-top: 28px;
}

.outcome-list {
  display: grid;
  border-top: 1px solid var(--line);
}

.outcome-row {
  display: grid;
  grid-template-columns: 72px minmax(0, 1fr);
  align-items: start;
  gap: 24px;
  padding: 27px 0;
  border-bottom: 1px solid var(--line);
}

.outcome-row b {
  padding-top: 5px;
  color: var(--muted);
  font-size: 11px;
  font-weight: 400;
}

.outcome-row strong {
  max-width: 520px;
  font-size: clamp(24px, 2.35vw, 34px);
  font-weight: 400;
  letter-spacing: -.04em;
  line-height: 1.08;
}

@media (max-width: 991px) {
  .measurement > .shell {
    grid-template-columns: 1fr;
    gap: 36px;
  }
}

@media (max-width: 767px) {
  .outcome-row {
    grid-template-columns: 1fr;
    gap: 8px;
    padding: 22px 0;
  }

  .outcome-row b {
    padding-top: 0;
  }

  .outcome-row strong {
    font-size: 26px;
  }
}

/* AI brand mark */
.ai-brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
}

.ai-logo {
  width: 20px;
  height: 20px;
  flex: 0 0 20px;
  object-fit: contain;
}

.ai-result .ai-logo {
  width: 18px;
  height: 18px;
  flex-basis: 18px;
}

.ai-logo--openai {
  filter: none;
}

.ai-result .ai-logo--openai {
  filter: invert(1);
}

/* Research record */
.record {
  grid-template-columns: 1fr;
  gap: 16px;
}

.record-aside {
  min-height: 0;
  display: grid;
  grid-template-columns: minmax(240px,1fr) minmax(0,1.8fr);
  align-items: end;
  gap: clamp(34px,6vw,82px);
  padding: clamp(26px,3vw,38px);
}

.record-aside h3 {
  max-width: 360px;
}

.record-meta {
  grid-template-columns: repeat(4,minmax(0,1fr));
}

.record-meta div {
  min-height: 86px;
  padding: 12px 16px;
  border-top: 0;
  border-left: 1px solid var(--line);
}

.record-meta div:first-child {
  border-left: 0;
}

.evidence-list {
  grid-template-columns: repeat(2,minmax(0,1fr));
  gap: 16px;
}

.evidence-row {
  min-height: 260px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0;
  padding: clamp(22px,2.5vw,30px);
}

.evidence-system {
  font-size: 16px;
}

.evidence-system .system-dot {
  display: none;
}

.evidence-copy {
  margin-top: 36px;
}

.evidence-copy p {
  max-width: 500px;
  margin-top: 10px;
  font-size: 16px;
}

.coverage {
  width: max-content;
  margin-top: auto;
}

.record-foot {
  grid-column: 1;
  max-width: 680px;
  margin-top: 12px;
  line-height: 1.55;
}

/* Website platform support */
.platforms {
  padding: var(--section) 0;
  border-top: 1px solid var(--line);
}

.platforms--soft {
  background: var(--paper-2);
}

.platforms-head {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(300px, .65fr);
  align-items: end;
  gap: clamp(32px, 7vw, 110px);
  margin-bottom: clamp(46px, 6vw, 76px);
}

.platforms-head h2 {
  max-width: 780px;
  margin-top: 20px;
}

.platforms-head .lede {
  max-width: 520px;
}

.platform-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 12px;
}

.platform-card {
  min-height: 258px;
  display: flex;
  flex-direction: column;
  padding: clamp(20px, 2.2vw, 28px);
  border: 0;
  border-radius: var(--radius);
  background: rgba(12,12,11,.055);
  transition: transform .35s cubic-bezier(.22,1,.36,1), background .35s ease;
}

a.platform-card:hover {
  transform: translateY(-4px);
  background: rgba(12,12,11,.085);
}

.platform-logo {
  height: 50px;
  min-height: 50px;
  display: flex;
  align-items: flex-start;
}

.platform-logo img {
  width: 132px;
  height: auto;
  max-width: none;
  object-fit: contain;
  object-position: left center;
}

.platform-logo--wordpress img {
  height: auto;
}

.platform-logo--shopify img {
  height: auto;
}

.platform-logo--custom {
  width: 50px;
  min-height: 50px;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  background: var(--ink);
  color: var(--paper);
  font-family: "Figtree", Arial, sans-serif;
  font-size: 13px;
}

.platform-card h3 {
  margin: clamp(40px, 4vw, 56px) 0 8px;
  font-size: 20px;
  font-weight: 500;
  letter-spacing: -.025em;
}

.platform-card p {
  color: var(--muted);
  font-size: 14px;
  line-height: 1.5;
}

.custom-method {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, .85fr);
  gap: clamp(42px, 8vw, 120px);
  margin-top: 16px;
  padding: clamp(28px, 4vw, 54px);
  border-radius: var(--radius);
  border: 0;
  background: rgba(12,12,11,.055);
  color: var(--ink);
}

.custom-method h3 {
  max-width: 610px;
  margin: 16px 0 20px;
  font-size: clamp(34px, 4vw, 56px);
  font-weight: 400;
  letter-spacing: -.055em;
  line-height: 1;
}

.custom-method p {
  max-width: 600px;
  color: var(--muted);
  font-size: 17px;
}

.custom-method .mono {
  color: var(--muted);
}

.custom-steps {
  display: grid;
  align-content: end;
}

.custom-step {
  display: grid;
  grid-template-columns: 32px 1fr;
  gap: 12px;
  padding: 15px 0;
  border-top: 1px solid var(--line);
}

.custom-step b {
  color: var(--muted);
  font-family: "Figtree", Arial, sans-serif;
  font-size: 10px;
  font-weight: 400;
}

.custom-step strong {
  font-size: 14px;
  font-weight: 500;
}

/* Shared vertical rhythm */
.section-head .eyebrow + .section-title,
.split-copy > div:first-child .eyebrow + .section-title,
.preview-copy > div:first-child .eyebrow + .section-title,
.deep-copy > div:first-child .eyebrow + .section-title,
.intact-copy .eyebrow + .section-title,
.platforms-head .eyebrow + .section-title,
.cta-card .eyebrow + .section-title {
  margin-top: 28px;
}

.section-head .section-title + .lede,
.split-copy > div:first-child .section-title + .lede,
.preview-copy > div:first-child .section-title + .lede,
.deep-copy > div:first-child .section-title + .lede {
  max-width: 590px;
  margin-top: 32px;
}

.section-head .section-title + .lede {
  max-width: 690px;
}

.question-list,
.steps,
.deliverables,
.signals {
  margin-top: clamp(32px, 3vw, 44px);
}

.question,
.step,
.signal {
  padding-block: 20px;
}

.step span,
.signal span {
  margin-top: 8px;
}

.deliverable {
  padding: 19px;
}

.deliverable strong {
  margin-top: 8px;
}

.example-panel h3 {
  margin-top: 24px;
  margin-bottom: 16px;
}

.record-aside h3 {
  margin-top: 25px;
}

.record-aside h3 + p {
  margin-top: 24px;
}

.evidence-copy p {
  margin-top: 14px;
}

.map-card h3 {
  margin-top: 42px;
}

.map-card p {
  padding-top: 32px;
}

.process-step p {
  margin-top: 20px;
}

.platform-card h3 {
  margin-bottom: 14px;
}

.hero-copy .display + .lede {
  margin-top: 34px;
}

.hero-copy .lede + .hero-actions {
  margin-top: 34px;
}

.hero-actions {
  max-width: 100%;
  flex-wrap: wrap;
}

.hero-actions .button {
  flex: 0 0 auto;
}

.hero-actions .micro {
  min-width: 0;
  flex: 1 1 180px;
}

.hero-copy > .hero-bottom {
  margin-top: clamp(34px, 4vw, 54px);
}

/* Keep the complete hero composition visible on shorter laptop screens. */
@media (min-width: 992px) {
  .hero-grid,
  .hero-collage,
  .hero-main {
    min-height: clamp(560px, calc(100svh - 176px), 646px);
  }
}

@media (max-width: 991px) {
  .display {
    font-size: clamp(47px, min(8.5vw, 8.5svh), 68px);
  }

  .section-title {
    font-size: clamp(38px, min(6.5vw, 7svh), 56px);
  }

  .record-aside {
    min-height: 0;
    grid-template-columns: 1fr;
  }

  .record-meta {
    margin-top: 6px;
  }

  .platforms-head,
  .custom-method {
    grid-template-columns: 1fr;
  }

  .cta-bottom {
    align-items: flex-start;
    flex-direction: column;
  }

  .platform-grid {
    grid-template-columns: 1fr 1fr;
  }

  .hero-collage,
  .hero-main {
    min-height: clamp(460px, 70svh, 620px);
  }

  .split-media,
  .preview-media,
  .site-read {
    width: 100%;
    min-height: 0;
    aspect-ratio: 4 / 3;
  }

  .split-copy,
  .preview-copy,
  .deep-copy {
    min-height: 0;
  }

  .preview-copy {
    grid-column: 1;
  }

  .responsive-photo > img {
    object-position: center center;
  }
}

@media (max-width: 767px) {
  .site-header {
    height: calc(70px + env(safe-area-inset-top));
    padding-top: env(safe-area-inset-top);
  }

  .site-header .nav {
    height: 70px;
  }

  .mobile-menu {
    inset-block-start: calc(70px + env(safe-area-inset-top));
  }

  .hero {
    padding-top: calc(94px + env(safe-area-inset-top));
  }

  .display {
    font-size: clamp(42px, min(13vw, 8svh), 58px);
    letter-spacing: -.06em;
    line-height: 1.01;
  }

  .section-title {
    font-size: clamp(34px, min(10vw, 6.5svh), 48px);
    letter-spacing: -.055em;
    line-height: 1.04;
  }

  .word-mask {
    overflow: visible;
    vertical-align: baseline;
  }

  .word-reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .lede {
    font-size: clamp(16px, 4.4vw, 18px);
  }

  .eyebrow {
    font-size: 11px;
  }

  .evidence-list {
    grid-template-columns: 1fr;
  }

  .record-meta {
    grid-template-columns: 1fr 1fr;
  }

  .record-meta div:nth-child(3) {
    border-left: 0;
  }

  .evidence-row {
    min-height: 230px;
  }

  .platforms-head {
    gap: 20px;
  }

  .platform-grid {
    grid-template-columns: 1fr;
  }

  .platform-card {
    min-height: 220px;
  }

  .custom-method {
    padding: 24px;
  }

  .section-head .eyebrow + .section-title,
  .split-copy > div:first-child .eyebrow + .section-title,
  .preview-copy > div:first-child .eyebrow + .section-title,
  .deep-copy > div:first-child .eyebrow + .section-title,
  .intact-copy .eyebrow + .section-title,
  .platforms-head .eyebrow + .section-title,
  .cta-card .eyebrow + .section-title {
    margin-top: 22px;
  }

  .section-head .section-title + .lede,
  .split-copy > div:first-child .section-title + .lede,
  .preview-copy > div:first-child .section-title + .lede,
  .deep-copy > div:first-child .section-title + .lede {
    margin-top: 24px;
  }

  .question-list,
  .steps,
  .deliverables,
  .signals {
    margin-top: 28px;
  }

  .hero-collage {
    min-height: 0;
    gap: 12px;
  }

  .hero-main {
    min-height: clamp(410px, 72svh, 520px);
  }

  .hero-bottom {
    display: grid;
    grid-template-columns: 1fr;
    gap: 18px;
    margin-top: 36px;
    padding-top: 22px;
  }

  .hero-proof {
    text-align: left;
  }

  .hero-stack {
    display: grid;
    grid-template-columns: 1fr 1fr;
    grid-template-rows: clamp(190px, 52vw, 230px);
    gap: 12px;
    min-height: clamp(190px, 52vw, 230px);
  }

  .hero-stack .media {
    min-height: clamp(190px, 52vw, 230px);
  }

  .hero-stack .mini-note {
    left: 8px;
    right: 8px;
    bottom: 8px;
    padding: 9px;
  }

  .hero-stack .mini-note strong {
    font-size: 11px;
  }

  .hero-collage.reveal {
    opacity: 1;
    transform: none;
  }

  .split-media,
  .preview-media,
  .site-read {
    min-height: 0;
    aspect-ratio: 4 / 5;
  }

  .hero-actions {
    width: 100%;
    flex-wrap: nowrap;
    gap: 14px;
  }

  .hero-actions .micro {
    flex-basis: 100%;
  }

  .footer-top {
    gap: 28px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .responsive-photo > img,
  .media:hover > .responsive-photo > img,
  .parallax-media > .responsive-photo > img,
  .parallax-media:hover > .responsive-photo > img,
  .site-read > .responsive-photo > img {
    height: 100%;
    margin-top: 0;
    transform: none;
    transition: none;
  }

  .button,
  .nav-cta,
  .button .arrow,
  .nav-cta .arrow {
    transition: none;
  }
}